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NO EXPERIENCE NEEDED
Your Gouache Folk Art Journey
Bring the quiet magic of folk art into your own hands. Step into a world where painting becomes a peaceful ritual — a way to slow down and fill your days with beauty. Choose your first WABEL Co. PDF Art Lesson — or save with a subscription — and begin your own folk art collection. Each lesson focuses on a single motif: a storybook folk illustration full of warmth and character, paired with a step-by-step tutorial and time-lapse videos of selected steps to help you trace and paint with confidence. With ready-to-trace templates and gentle guidance, you’ll create artwork that soothes the soul and brings quiet joy into your home.
PDF sizes: A4 & US Letter · One motif at a time · Step-by-step tutorial with videos of selected steps & Link to a digital flipbook edition
No experience needed — simply a love for folk art that tells gentle stories
Single PDF Art Lessons:
Keep Painting All Season Long — with Yearly or Half-Year Plans
Save Up to 40% with a WABEL Co. Subscription
Choose the plan that fits your season of life and your painting time, and let your folk-art collection grow steadily, one beautifully designed lesson at a time.
Subscriptions always start with the current issue. If you are purchasing the subscription as a gift and would like a free PDF gift certificate, simply email us at studio@wabelco.com and we will be happy to prepare it for you. This applies to purchases on our website as well as other platforms.
Klarna installment option — the easiest way to split your purchase into manageable payments — available for all our subscription plans when using the Stripe & Klarna checkout buttons.
A personal note from Ivana:
If you're not sure where to begin, Folk Art DUO is my heartfelt recommendation. You'll receive 10 full lessons (6 Signature & 4 Mini) in 12 months (or 5 full lessons in 6 months) — and each one ends up costing less than half the price of a single Signature tutorial. And yes, while the MINI Lessons feature smaller motifs, they are every bit as thoughtful, beautiful, and complete.