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NO EXPERIENCE NEEDED—JUST AN OPEN HEART AND LOVE FOR CREATIVITY

Your Gouache Folk Art Journey

Bring the quiet magic of folk art into your own hands. Step into a world where painting becomes a peaceful ritual — a way to slow down and fill your days with beauty. Fall in love with the enchanting world of berries, blossoms, birds, and leaves. Choose your first WABEL Co. Signature PDF Lesson  — or save 30% with a subscription — and begin your very own folk-art collection. Each lesson  focuses on a single motif — either a storybook folk illustration (warm, character-filled scenes) or a folk design (a decorative pattern inspired by historic textiles and ornaments) — and includes a step-by-step tutorial to trace and color the motif with confidence. With ready-to-trace templates and gentle guidance, you'll create beautiful artwork that soothes the soul and brightens your home.

Paint With Us — Editions 

Free Lessons

Perfect for creative breaks — tiny, joyful projects for cozy evenings or for painting with kids. Step-by-step posts on our Studio Notes blog.

— Studio Notes / BLOG — 

Petite PDF Lessons

Occasional PDFs with smaller folk-art scenes (A5-friendly) — a soft doorway into folk-art painting with us, perfect for a gentle start or a quiet weekend of painting. Follow clear steps, trace the templates, and enjoy calm evenings at the table. Released from time to time (about once each quarter ). 

Bonus for Signature PDF Lessons subscribers: 30% off Petite PDFs. 

— Petite PDF Lessons — 

Signature PDF Lessons

Single lessons or subscription — a new lesson every two months. One gentle scene at a time.

Each WABEL Co. Signature PDF Lesson focuses on a single motif — either a storybook folk illustration (warm, character-filled scenes) or a folk design (a decorative pattern inspired by historic textiles and ornaments) — and includes step-by-step guidance with ready-to-trace templates, so you can paint with confidence.

— Single Signature PDF Lessons — 

Art Instruction Collectible

Released once or twice a year: a limited print edition (125 copies) celebrating this year's hero motif. Beautifully printed, hand-finished, signed & numbered — certificate included. 

A larger, more intricate scene for experienced folk-art painters and collectors. Pre-order opens two months in advance. Free worldwide shipping. Signature PDF Lessons subscribers get 20% off.

— Art Instruction Collectible (new in September 2026) — 

WABEL Co. SUBSCRIPTIONS

Save With a Subscription

Choose the rhythm that feels right for you — Signature lessons, Petite lessons, or both. Each subscription brings new motifs straight to your inbox, with step-by-step guidance and traceable templates, at a kinder price than single issues. Pick your plan and let your folk-art collection grow quietly over time.

Explore Our Subscriptions

New Art Lessons & Early Birds Pre-orders:

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